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Affirmational fandom vs. Transformational fandom

obsession_inc: (Default)
[personal profile] obsession_inc
Okay, here goes: this is my first attempt at a) posting on Dreamwidth, b) cross-posting to LJ, and c) posting on this issue at all.

[personal profile] oliviacirce has a really excellent post about RaceFail'09 and what this says to her about the fissures between sections of fandom. Awesome post all around, and a lively discussion is breaking out in the comments on how to even begin to define the different sectors (to my eternal delight, the first commenter proposed "Scary Ponies Oh No" and "Pretty Princess Monsters Blargh" as the two main sectors).

I'd like to propose my own definitions: affirmational fandom vs. transformational fandom.

Before doing so (and at the risk of becoming too twee to stand myself), let me just say that I see both sections as celebrational fandom, first and foremost, and that there is a lot of joy and effort and creativity put into both, and that there is a certain amount of crossover. These are just the majority trends, as I've seen them. [Apply giant grain of salt.]



In "affirmational" fandom, the source material is re-stated, the author's purpose divined to the community's satisfaction, rules established on how the characters are and how the universe works, and cosplay &etc. occur. It all tends to coalesce toward a center concept; it's all about nailing down the details. This is the very most awesome type of fandom for the source creator to hang out with, because the creator holds the magic trump card of Because I'm The Only One Who Really Knows, That's Why, and that is accepted as a legitimate thing. Additionally, in this world where the internet's democratization of publishing is making the world a scary place for creators, this is a very non-threatening place for those creators: they're in charge, they're always the last word on their own works, and the terrifying idea of fanworks taking their works away from them and futzing with them is not one that comes up a lot. As a result, these are the fans that the creator will hang out with, and vice versa. These are the sanctioned fans.

It's also worth noting that these fans congregate online largely on creator sites, or what [personal profile] cofax7 refers to as One Voice Speaking From Authority sites, where the big names post, the fans comment. These are the fans that trend more strongly toward attending cons. Due to being the sanctioned fanbase, pseudonyms are not seen as necessary. And, I would argue, the majority of fans that trend strongly toward affirmational fannish activities are male.

"Transformational" fandom, on the other hand, is all about laying hands upon the source and twisting it to the fans' own purposes, whether that is to fix a disappointing issue (a distinct lack of sex-having between two characters, of course, is a favorite issue to fix) in the source material, or using the source material to illustrate a point, or just to have a whale of a good time. It tends to spin outward into nutty chaos at the least provocation, and while there are majority opinions vs. minority opinions, it's largely a democracy of taste; everyone has their own shot at declaring what the source material means, and at radically re-interpreting it. Due to the internet's democratiation of publishing, and the resulting legal threats from the creators, transformational fans are not well-known to the creators, and vice versa; right along with the disagreement over how copyright works, there's a central disagreement there about Who Is In Charge that's very difficult to ignore. (Note: this is with the exception of creators like Naomi Novik and Gail Simone, who are much more comfortable than normal with the more "disrespectful" discourse; of course, both of those examples came up from fandom, themselves, and Novik in particular knows from transformational fandom.) These are, most definitely, the non-sanctioned fans.

These fans congregate largely on sites like LiveJournal (and now DreamWidth), the more social, overlapping, messy, democratic blogging sites where a discussion can roam easily from one person's journal to another's, and there's rarely that (again, tm [personal profile] cofax7) One Voice Speaking From Authority thing happening. There's a lower impulse to congregate at cons (except for ViVidCon and WisCon), although lord knows there are random gatherings aplenty. Due to being unsanctioned "wild west" fans, pseudonyms are the norm and understood as such. And, based on everything I've seen, the majority of fans that trend strongly toward transformational fannish activities are female.


Random unsupported conclusion time!
I keep seeing the same thing happening this year: over and over again, in all of my fandoms, there have been battles between creators (backed up by their affirmational fanbase) and their transformational fanbase. The subjects are different (although RaceFail'09 "wins" in that respect for being the biggest, the most vociferous, and regarding the most serious, real-life-impacting subject matter) but the pattern is incredibly similar: the creators have a run-in with fans from the transformational side of fandom; the creators do not feel properly respected; the creators attempt to, well, beat the recalcitrant fans into submission. Whether it's Will Shetterly outing [personal profile] coffeeandink's private identity, or Peter David getting scans_daily TOSed, there's a similar feel to it: punish the fans for stepping out of place, for not respecting the creator's Magic Trump Card, for treating the creator like just any other schlub on the internet.

I read The Information Age and the Printing Press: Looking Backward to See Ahead by James A. Dewar a few months ago, and Free Culture by Lawrence Lessig last month. I've paid a lot of attention to the way that the internet has impacted popular music, and how it is rapidly making the traditional record company middle-men obsolete. I've read up on how freaky things are getting in the print news industry, as the internet's ability to democratize publishing makes the "I own the only printing press, so the business model for newspapers works LIKE SO" model obsolete. Most recently, I've spent some quality time looking into how things are starting to rapidly shift, already, as Amazon pushes for the Kindle to become the iPod of books. (This will undoubtedly get even crazier and even faster if-- or when-- Apple brings its rumored tablet computer onto the market.)

I've come to a conclusion. It may not be hitting movie- and TV-creators yet, but the democratizing forces of the internet are starting to freak out authors (and editors, and publishers) of books and comic books. We are rocketing toward a point where you might need a regular publisher to put a book in print, but it'll be ridiculously easy for anyone to be published for eBook readers like Kindle. (Note: Kindle is reportedly putting out a giant version, which as far as I can tell would be utterly perfect for comic books. If they don't move on this, DC and Marvel are even more insane than I already thought they were.) I get the feeling that the battles between creators and transformational fans are starting to ramp up as a prelude to a larger battle: the moment when, on the internet, creators are in direct competition with their fic-writing fans.

This is a giant ass-pull on my part, of course, so take with an equivalently sized grain of salt. That said, I'm going on the record as thinking that things in the next two years are going to get really nutty with authors.

no subject

Date: 2009-06-06 12:54 am (UTC)
amonitrate: (Default)
From: [personal profile] amonitrate
many good points. random thoughts:

a)there are a lot of transformational cons. These would include the slash cons and such. I haven't attended, so I don't know much about this. But they probably don't have the numbers and weight of the better known affirmational cons.

b)I really like this terminology, in that it gets away from media specific and value judgment terms.

c)I think your last point is already happening. I don't think you're crazy. I think that TPTB are already in some quarters trying to pick up on the transformational fan forms as marketing -- co-opting them -- and they never do it right. But with things like HULU etc happening, the old defense of the transformational community that we're not infringing on the business models of TPTB is steadily getting negated, in that the business models of the (smarter) PTB are starting to incorporate giving shit away for free on the internet, like HULU, and transformational type works, like fanvidding contests that are controlled by the Man.

So on one hand we have the paper publishers and record companies freaking out becuase the ship sailed like fifteen years ago and they're just now realizing, and on the other we have some of the hipper companies starting to infringe on our playground and co-opt our forms, for profit. So where that will take us is kind of weird and interesting and a little worrisome.

here via damned_colonial

Date: 2010-06-01 08:47 am (UTC)
lilacsigil: Jeune fille de Megare statue, B&W (Default)
From: [personal profile] lilacsigil
Oh, this is a wonderful way to work out these two different paths into fandom. Personally, I tend toward being a transformational fan, but there are some fandoms where I am definitely an affirmational fan (Middleman, Leverage, Temeraire) and all of those fandoms have creators who are very engaged and friendly toward the fanbase.

Superhero comics appear to have a particularly huge divide between affirmational and transformational fans (and creators) to the extent that LJ/DW and forums are almost two separate fandoms of the same thing. And yes, I too hope that DC and Marvel get onto the book readers - the iPad is a perfect size for manga-size digests, which they've already published.

ETA: Sorry, my S key is being silly.
Edited Date: 2010-06-01 08:48 am (UTC)

Re: here via damned_colonial

Date: 2010-06-01 04:25 pm (UTC)
obsession_inc: (Default)
From: [personal profile] obsession_inc
Personally, I tend toward being a transformational fan, but there are some fandoms where I am definitely an affirmational fan

Yesssss! I hadn't quite parsed it out fully, but this, this. I have a set of enthusiasms that I usually say I'm "not fannish about", but that's not accurate, it's just that I associate fandom so strongly with transformational activities and communities that if I'm not doing the transformational stuff, I don't think of my attachment to a show as "fannish". I'm going to have to rephrase myself from now on.

Superhero comics appear to have a particularly huge divide between affirmational and transformational fans (and creators)

Oh my dear lord, yes; they're the worst case I've seen, and the one with the most striking gender divide. The Peter David vs. scans_daily brouhaha last year was a major case in point; when I wandered into the affirmational (the more I say that, the less I think it's a word, oops) fan areas to see how this was being seen thereabouts, it was eye-opening. Peter David and his affirmational fans were extreeeeeeemely insulted by everything about scans_daily (especially the fact that he went over there, was pompous and insulting, and the populace insulted him right back instead of giving him his authorial due), and it all circled back to control-- even the fact that scans_daily was on LiveJournal, instead of a more sanctioned place, was held up as an example of these people DOIN IT RONG. Apparently DOIN IT RITE means affirmational fan activities: hanging out on creator sites or other zones where the creator is held up as the final arbiter of canon, and where the closest to fanfic anyone gets is to fight about who would win in a battle between Spider-Man and Batman (he who can rattle off the most examples from established canon wins). It was pretty harsh. I would have said, if not for the wave of I DON'T LIKE FANFIC AND THIS IS WHY pro-writer posts last month, that this was because it was a majority-male fan area, but after that, I'm inclined to say that the gender thing has less to do with the harshness than I thought-- although majority-male fan areas have their own very special brand of harsh, liberally doused with blatant misogyny, which made it more repellent.


And yes, I too hope that DC and Marvel get onto the book readers - the iPad is a perfect size for manga-size digests, which they've already published.

I really ought to update this entry, it having been a whole year now; Marvel has released an iPad app that actually lets people buy individual comics rather than forcing everyone to use their awful subscription system, which as far as I'm concerned marks the first move they've made toward broadening their availability since forever. It's also the first positive move they've made, rather than just bitching constantly about torrents without doing anything to supply a legal alternative (which is what they've been doing for years). I haven't heard whether or not there is a version of Marvel's app for regular computers, or if they work in iTunes on regular computers, but I wouldn't be surprised if they're keeping it in the iPad walled garden for now, which doesn't do anywhere near enough to expand access. That said, DC doesn't have an iPad app or anything else, yet, which is extremely annoying.

no subject

Date: 2010-06-01 03:13 pm (UTC)
damned_colonial: Convicts in Sydney, being spoken to by a guard/soldier (Default)
From: [personal profile] damned_colonial
Hey, just wanted to tell you that I love this post like woah (found it via your comment on [profile] cofax's journal a couple of weeks back) and I've been pointing people here a lot, so you will probably see some belated comments. Thanks so much for your insightful thoughts and for some terminology I can really get behind!

ETA: especially this post of mine, which might interest you.
Edited Date: 2010-06-01 03:23 pm (UTC)

no subject

Date: 2010-06-01 04:29 pm (UTC)
obsession_inc: (Default)
From: [personal profile] obsession_inc
That explains SO MUCH. I was kind of blinking at my mail this morning and wondering if there had been a temporal glitch with DW that caused some comments to show up a year after I posted, but nope, it's just a hilarious coincidence!

I am extremely flattered that you like-- and have been using, and spreading!-- the terms, and I am very interested in your post and will be keeping an eye on it to see what develops. This being transformational fandom, if it catches on, it'll end up being something I largely don't recognize, but probably much more awesome and comprehensive. \o/

no subject

Date: 2010-06-01 07:09 pm (UTC)
tiferet: cute girl in pink dress captioned "not all bad girls wear black" (Default)
From: [personal profile] tiferet
I love the terms, but I'm also sad, because I keep thinking of all the incredibly awful fights I've seen on LJ between people who are transformational fans of a given thing, and affirmational fans of a given thing. And people who assume that because their friend is a transformational fan of one thing, they won't be an affirmational fan of another thing. (I was a hugely transformational fan of Harry Potter. I am a nice affirmational fan of Supernatural, or was until the last season finale, and do not begrudge transformational fans of SPN anything they do, until they insist that I must share their views, and then I get really cranky.)

no subject

Date: 2010-06-01 04:29 pm (UTC)
reginagiraffe: Stick figure of me with long wavy hair and giraffe on shirt. (Default)
From: [personal profile] reginagiraffe
Awesome post. I love this terminology.

I'm going on the record as thinking that things in the next two years are going to get really nutty with authors.

HAHAHAHA! HAHAHAHA! Boy, did you call it!
Edited Date: 2010-06-01 04:30 pm (UTC)

no subject

Date: 2010-06-02 10:08 am (UTC)
samvara: Photo of Modesty Blaise with text "All this and brains as well" (Default)
From: [personal profile] samvara
Hiya, I love the way you've framed this, it really works for me.

no subject

Date: 2010-06-04 07:08 pm (UTC)
oliviacirce: (Default)
From: [personal profile] oliviacirce
Well, a year late and probably several dollars short, but this post is really excellent -- and it's not like this question has gone away, you know? I think you are spot-on in your terms and your analysis, and I shall try to start using these terms, myself!

no subject

Date: 2010-06-12 11:10 am (UTC)
sally_maria: (Default)
From: [personal profile] sally_maria
I'm here after following the link in [personal profile] damned_colonial's post and I just wanted to thank you for such a useful definition of a distinction I could feel but not put into words.

I have works I'm an affirmational fan of (Tolkien, Doctor Who) and others I'm a transformational fan of (Stargates, Merlin), and I knew there was a difference but I couldn't focus what it was. Your post has really helped to clarify that for me, so thank you very much.

no subject

Date: 2010-06-16 04:34 pm (UTC)
boogieshoes: (Default)
From: [personal profile] boogieshoes
i'm an affirmation fan in lit-fic, like David Weber's stuff, or Harry Turtledove's pieces. i'm a transformation fan for media-fic. and i agree the gulf between the two areas is startling, and startlingly wide. but i find myself doing more and more transformation fan-ac with litfic, slowly but surely, and i've been fairly successful - after years of arguing, heh, in showing my affirmation fan-buddies that not all *transformation*-fans are either idiots, burglars, or frothing crazy people, all of which attitudes i've seen there. it's hard work, though, and it takes a lot of energy to explain again and again and again the history of fandom - both types, the relationships between, and to both sides, no, the other side isn't batshit crazy, it's only what's reported through the respective grapevines that make it so.

it's a thing.

-bs

no subject

Date: 2010-06-17 05:41 pm (UTC)
unusualmusic: an old style mic against a blue background (Default)
From: [personal profile] unusualmusic
Ooooh. I love this article, though I am a bit annoyed at the trend it is spotlighting of companies trying to co-opt our stuff to sell it back to us.

no subject

Date: 2010-06-22 03:37 am (UTC)
lucifuge5: (Default)
From: [personal profile] lucifuge5
Hi, I'm here via a post in [personal profile] damned_colonial's journal. Can I just say that I'm all STARS IN MY EYES about this post?

While I am all about being transformational (what with writing fics and taking care of my plot bunny farm) when it comes to movie and tv fandoms, I am almost aggressively affirmational about books. It's an interesting thing in that, to date, there's only been one transformational work about a book that I've liked. For the record, it's a book I like, not love, so that might have to do with this sudden 'flexibility' in my part.

Also, I have to say that I really dug your final points (the ones about eBooks and the future of publishing.) So it happens that I have recently gotten into eBooks (and by recently I mean less than a year) to the point of buying one (not a Kindle.)

I get the feeling that the battles between creators and transformational fans are starting to ramp up as a prelude to a larger battle: the moment when, on the internet, creators are in direct competition with their fic-writing fans.
I don't really know how it goes down in other genres, but, as far as I can tell, most of the M/M profic authors are relatively open to both kinds of fandoms. I don't know how it is over here at DW, but over at LJ, there are quite a few pro authors who have journals and the kind of open communication with their fans that might be what could make the eBook industry really take off.

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